Strategy • CX • Product Leadership

Clarity in complexity.

Turning complex digital products into clearer customer experiences, stronger product thinking and better business decisions.

Senior product and customer experience leader with 12+ years in financial services, fintech and complex digital ecosystems — working across product strategy, customer experience, research and delivery.

View selected work →About me

VAF digital adoption increase

Increase in Apply Now clicks

~R0m

Loan adjustment adoption value

0+ yrs

Years in fintech and mobile ecosystems

Selected work

All three →

01Transforming digital vehicle financeAbsa Vehicle & Asset FinanceLed the shift of a traditional vehicle-finance business toward digital acquisition and self-service across web, mobile and authenticated banking.43% digital adoption35% Apply Now clicks~R10m loan adjustment+3.4% digital settlementRead the case study Digital onboarding flow for Absa vehicle finance: get started, verify identity, selfie check, complete application, application submitted, with a retry branch and account-ready success state.

Digital onboarding flow for Absa vehicle finance: get started, verify identity, selfie check, complete application, application submitted, with a retry branch and account-ready success state.

02Designing the service ecosystem behind modern card paymentsAbsa Card & PaymentsDirected customer journeys and service blueprints across tokenisation, push provisioning, card enrolment and Tap to Pay — shaping the service behind the payment, not the interface on top of it.Read the case study Absa payment approval flow: in-app initiation request to accept or reject an online payment, alongside the Ozow authorisation screen

Absa payment approval flow: in-app initiation request to accept or reject an online payment, alongside the Ozow authorisation screen

03Building a new financial-services mobile ecosystemSanlam AppShaped experience strategy and product direction for a multi-business-unit financial-services ecosystem — aligning stakeholders across regulated journeys, legacy systems and private-beta launch readiness.Read the case study Sanlam ecosystem map: mobile app at the centre connected to security, services, planning, support, accessibility, ecosystem, growth, insights, wellbeing and experience

Sanlam ecosystem map: mobile app at the centre connected to security, services, planning, support, accessibility, ecosystem, growth, insights, wellbeing and experience

Some brands & organisations I've worked with

I work where customer needs, regulation, technology and commercial objectives collide.

I have led work across financial services — vehicle finance, digital banking, cards and payments, mobile ecosystems — where the hard part is rarely the screen. It is the decision behind it.

More about me